We help franchise founders exit to private equity for more money

So You Can Create Liquidity, Peace of Mind and Create a Better Life for You and Your Family.

“Joey Osborne is the Shark Tank of matchmakers for founders and Private Equity. If you want to sell your business, Joey is your guy.”

- Influencive




This information-packed video will show you:

How to get access to pre-screened Private Equity Buyers (in Mike & Joey’s Rolodex) that are willing to pay 10x-20x multiples for profitable businesses.

How Joey was able to get paid 2x for his business. (The 2nd Bite of The Apple)

How you can work directly with Mike & Joey to get the maximum payout for your business.



Help us find you the right buyer

Joey and Mike are constantly receiving requests from private equity buyers looking for profitable businesses to acquire, so we need to know how to reach you and a few
key figures about your business.

Take two minutes to fill out a simple form, then schedule a one-on-one conversation with Mike and Joey.



Download your “Sell My Business Bonus Toolkit”

These tools will help you get organized and sell your franchise business faster and for more money.

“The 5 Big Things” No One Talks About You Must Prepare For – To Be Acquired By Deep-Pocket Private Equity Buyers

“The 12 Core Metrics” that establish your company’s value (Get your EBITDA)

Mike’s exclusive 71 point High Impact Blueprint

Capability Amblifier Interview & Transcript

Your 9 Biggest Questions Answered


“The 5 Big Things”
No One Talks About But You Must Prepare To Be Acquired By Deep-Pocket Private Equity Buyers


“The 12 Core Metrics”
that establish your company’s value
(Get your EBITDA)


Mike’s exclusive 71 point "High Impact Blueprint"


Capability Amplifier Interview & Transcript


Your 9 Biggest


Sell My Business Frequently Asked Questions

Yes, in about 15 minutes – and you won’t need to pay for an appraisal.
When we open our Rolodexes and start introducing you to highly qualified buyers, they will ask, “What’s your EBITDA?” (pronounced ee-bit-dah)
This will become the #1 thing on your mind because the EBITDA is the #1 Core Metric
Private Equity Buyers use to evaluate your business.

 = Earnings Before Interest, Taxes, Depreciation, and Amortization

Private Equity Firms use it to:

  1. Determine your company’s cash flow potential.
  2. Determine and compare the underlying profitability of your company’s operations compared to others in your industry or sector.
  3. Decide if your company is worth investment
  4. Decide what your company is worth and how much to pay you when you exit.
Essentially, EBITDA is an industry formula for understanding your company’s value and potential in the market.
To make everything faster and easier, we made you a worksheet called the
“12 Metrics Buyers Use To Decide How Much to Pay You”
This will help you get your EBITDA in 15-20 minutes!
Multiply that by 10-20. 

Then imagine that number in
your bank account.

Now, book your call to talk to Mike & Joey.

Selling your business will probably be the most significant financial transaction of your life.

  • Please look at all your options don’t depend on Google to find your buyer or a local broker.
  • You have to find the perfect buyer for your situation… NOT just any buyer!
There are three basic types of buyers:
  1. Entrepreneurs or Financial Buyers are investors interested in the return that they can get by buying a profitable and well-managed company. The scope of their interest is about running and making a profit from your company.
    • Many times they find these deals using Business Brokers. The standard “rule of thumb” for these types of purchases is usually 2-4 times the seller’s discretionary earnings (SDE) or cash flow.
But there’s a much more profitable kind of buyer – that very few brokers have access to.
Working with these types of buyers (Mike & Joey’s specialty)
is where you get those 10x-20x EBITDA multiples.

2. Strategic Buyers are also interested in a return on their investment. But they will invest in your company at a much higher multiple because of a “strategic interest” in your business.
Sometimes called “synergy.”

    • What does synergy mean in business? Synergy is the concept that the value and performance of two companies combined will be greater than the sum of the separate individual parts.
    • If two companies can merge to create greater efficiency or scale, the result is what is sometimes called a synergy merge.
    • They want your customer base, technology, territory, brand, patents, intellectual property, etc.
    • A strategic investor is usually a larger company, often in the same industry as your company.
    • They may already own “like-kind businesses” in your industry and could be buying up multiple companies in that niche, to re-sell in the future as a bundle.
    • They pay a lot more, because they have their own bigger exit strategy.
3. Private Equity Firms (PEFs)


    • Private equity firms are businesses set up to invest in opportunities that generate a return. The firms raise capital from investors and put these investments into “funds”. They use money from these funds to make investments in companies.
    • The common thread with these firms is they are using a combination of investor equity and/or debt to purchase assets that they believe will generate returns.
    • PEFs invest in companies that can increase profits and value through organic growth and/or acquisitions to generate the returns they need.
    • PEFs will invest in purchasing a platform company to build, purchasing add-on acquisitions to build a platform company value, and/or make investments to organically their portfolio.
    • The returns from these investments go back to the PEFs and their investors.
Joey’s first experience was with a Private Equity Firm that was buying 40 companies in 12 months, they wanted to close in 30 days.. Joey wasn’t ready and lost a 7 figure deal!
Joey’s first failure – drove him to learn the industry and build
an incredible Rolodex of qualified deep-pocket buyers.
This program is designed to introduce you and your business
to some of those buyers, but you have to do a little homework first
and take a few minutes to figure out your EBITDA.
You deserve the biggest multiplier you can get… make sure you have
downloaded your “12 Core Metrics Worksheet” so you can learn what your EBITDA is
Then book your call with Mike and Joey.
The mot challenging decision most founders will ever make is whether or not to sell their company.
The most overlooked decision, when you do decide to sell – is to whom?
Selecting the right buyer positioned Joey to get paid twice or take
what the Private Equity industry calls “The Second Bite of the Apple.”
When Joey’s first deal fell apart, he knew he needed help finding the right buyer for his situation.

What is “The Second Bite of the Apple?”

  • The phrase “second bite at the apple” is commonly used to reference a sale transaction where the business owner retains a minority position in the company after the initial transaction.
  • The “second bite” comes when the new majority owner decides to sell, and the original owner cashes out again along with the private equity firm in the second transaction.
Joey says it this way:
“This concept of the second bite of the apple is a life-changer, and it’s completely changed my life. This strategy will give my family ‘Generational Wealth.’
The way that it works is the right investor, the right PE company in my case, was willing to give me a nice payday out of the gate, but let me retain some ownership in the company.
That means when the second capitalization piece comes, or ‘the recap’ as they refer to it, I get to share in that increase as well.

The second bite of the apple is BIG!

It can be bigger than the first bite… and it will be, in my case.

But you need two things:

  • The right buyer.
  • And you have to know how to ask for it.

We’ll help you with both.”

Make sure you have booked your call with Mike & Joey
so they can help you find the right buyer for your business.
Finding the right buyer – was the difference between getting
Joey getting an “8 figure exit” instead of a “7 figure one.”
  • Have you heard the horror stories about people who have sold their business through a typical business broker, and had to help the new buyer finance the purchase?
  • Then end up not getting paid, and having to take back the business.
  • It’s a nightmare.
  • We won’t let this happen to you.
Yes – you can get paid in all cash. If that fits your “personal exit strategy.”
That’s what Joey & Mike have both done (multiple times) and we’ll show you how.
Cash is KING for sure!
But – that bucket of money may cause you a lot of unexpected stress.
Very few entrepreneurs prepare themselves mentally for the transition!
It changes things you probably have never thought of… including your relationships with your spouse, your kids, and the rest of your family.
Mike wasted $800,000 in less than six months because
he wasn’t mentally prepared for the BIG changes selling his business made in his life.
That’s one of the things Mike & Joey will share with you when you start working together.
Rich or richer is great…
BUT RICH and HAPPY – is even BETTER!
Mike explains it this way:

“I’ve seen it dozens of times. I’ve lived through it myself:

  • What typically happens to most founders and entrepreneurs who sell their businesses is they suddenly have this “feeling of emptiness and isolation.”
  • They don’t have anyone to talk to, who knows what they are going through.
  • You feel alone… like there’s nobody to play with, because unless you’ve lived it – you just can’t understand it.
  • Psychologically it can be very challenging for the founder.
  • They can get themselves into financial trouble, do dumb things as I did.
  • It doesn’t just affect you. It affects your family too. There are a lot of relationships and marriages that end after the big payday if you’re not prepared.
Joey and I operate like friends and counsel…
helping you mentally prepare for what happens next…

because that old saying, “it’s lonely at the top,” is true!

If you want all cash, Mike and Joey have long-term relationships with “Deep Pocket Buyers.”
When you work with them one-on-one in the 3-day training – they will open their
Golden Rolodex and get you in front of “Deep-Pocket Buyers.”
Make sure you get your core metrics ready with our easy to use tools
and book your time to talk with Mike and Joey.
Don’t do this alone, it’s too hard!

You have to understand that most Private Equity Investors are on a timeline:

  • Many firms have a built-in timeframe. They have multiple investors who expect a return on their investment by X date. On X date, if the funds are liquidated if they are not used.
  • They have to move with or without you.
Joey’s first private equity offer came from a company that asked him if he could close in 30 days.
He said yes, but he couldn’t. The deal fell through and it cost him a lot of money.

Think about that for a minute.

You thought you had seven figures in the bank, but then it all falls apart. It’s heartbreaking!

Why did Joey lose this first deal?

  • He didn’t have his ducks in a row!
  • He didn’t have his due diligence ready for examination and confirmation.
  • He didn’t have an exit plan in place.
  • He was trying to wing it and do it all on his own

Mike explains:

  • Many of these investors have deadlines they must meet, so they need to keep moving.
  • They are confirming you are what you say you are.
  • They’ve got many expensive bean counters and egghead analysts looking at these things. If they can’t confirm the facts with a high confidence level they get nervous.
  • At some point, they’re going to cut bait.
  • They are constantly thinking, “Here’s my internal budget to do this deal, and if we can’t do it in that amount of time, we’re going to walk.” And they do!
In Joey’s first deal, he invested hundreds of thousands of dollars to get his books and other due diligence in order – but he took too long.
After months of work… they canceled the deal with a 20-second phone call, saying;
“It was good talking with you, we have decided to move on.”

How do you prevent that?

  • Get your ducks in a row!
  • Not sure how? Let’s talk. We’ve done it and we know how.
  • Build your exit plan now for a sale 12-18 months from now.
  • Start your due diligence now. (Get your books audited every quarter.)
These are some of the things we’ll cover in your 3-day one-on-one time with us.
Your first step is to start getting your core numbers
together with our Core Metrics Worksheet.
As soon as you have your EBITDA number,
book your call, so that we can get started
Yes, due diligence can be expensive.
But, if you’re working with an experienced team, you can save a fortune.
  • Mike has had five multi-million dollar exits, two to publicly traded companies. That is a real due diligence pain in the butt! Mike estimates what he learned on his first deal saved him over $100,000 on his next one. We’ll show you how he did it.
  • Joey failed at his first exit because he tried to do it all on his own without a real exit plan or an experienced
    exit team.
  • Joey hit a home run when he learned from his mistakes and had a “strategic exit plan” that included what to do
    and what not to do concerning due diligence.
Joey’s thoughts:
When you’re selling to a sophisticated buyer like a private equity firm, be prepared to answer a lot of questions.
Their teams can crank out hundreds of questions overnight. We would answer a flurry of questions and data requests at 6:00 PM one day, and by 6:00 AM the next day, they had a hundred more.

Don’t cut corners on paying the right people to help you with your due diligence.

Most of the money I spent on due diligence went to legal advice and audited accounting. We made sure we were ready to close.
It’s the best money you can spend. 

But that doesn’t mean you give the accounting and law firms a blank check.

                              They said they were going to crawl our drawers, and they did. They left nothing unturned.
These lawyers, and accountants are paid on an hourly basis. So, they’ve got all the incentive in the world to keep digging and digging and digging.

We had already gone through a lot, but one day they said, “We found this $3,000 check you wrote six years ago and we can’t find documentation for it.” I said, “I’m not going to do it.” We’ve been paying $2,000 an hour, and they’re asking about a $3,000 check from six years ago? I said, “No, that’s it. Due diligence is over, and they accepted that.”

You and your team have to know what it will take take to get things done for a sophisticated buyer.
We help you with that when we work with you one-on-one.
We can only work with 8-10 people per year,
please don’t wait to find out how we can help you
get the best exit for your unique situation.
Don’t wait. There’s NO obligation to speak with us.
Book a time to speak with our team. 
One of Joey’s favorite mentors is the famous American entrepreneur, author, motivational speaker, and philosopher Jim Rohn. (He mentored people like Tony Robbins.)
Two of Joey’s favorite quotes are:
“It’s important to learn from your mistakes, but it is BETTER to learn from other people’s mistakes, and it is BEST to learn from other people’s successes. It accelerates your own success.” – Jim Rohn
“Here’s one of the things you must do if you are a parent: build a financial wall around your family nothing can get through.” – Jim Rohn
Here are Joey and Mike’s top 3 biggest mistakes from their “Preventable PAIN LIST”

Joey’s Top 3:

My first BIG mistake was not realizing I had built something of value others would want to own.

  • When I started out, I was just trying to make enough money to pay my mortgage. The company grew. I made a great living, but I NEVER thought of it as something I could sell.
  • That’s one of the reasons we created this program. Start thinking about your company’s value and your ability to give your family “generational wealth.”

The second biggest mistake I made was trying to wing it.

  • I wasn’t prepared to sell. I didn’t have a plan, and I didn’t have the right team.
  • I didn’t have a clue how things work in the mergers and acquisitions space.

My third biggest mistake was that I did not complete due diligence BEFORE selling.

  • I left over $3,000,000 on the table because I had not documented key day-to-day processes and procedures in my business. It was just stupid and easily prevented.

Mike’s Top 3:
My first biggest mistake was not realizing how important it is to pick the right buyer.

  • My attorney said that there’s a definite chance the first transaction is all you’ll ever get, and they’ll find a way to wiggle out of it even if they agree to something because possession is nine tenths of the law. (But I got stuck in
    the deal.)
  • I didn’t realize I could find multiple potential buyers for my business if I had the right team.
  • The truth is if you have a profitable business with a great EBITDA.
    You don’t have to accept the first proposal you get.

My second biggest mistake was not understanding how to protect myself if things went wrong.

  • One of my deals turned ugly. As soon as the transaction occurred, the buyer got squirrely
    and basically tricked me into leaving some money in an account. They immediately took it after the closing.
    I lost close to $500,000! We won’t let this happen to you.

My third biggest mistake was not having the right mindset after getting the money.

  • I had a huge bank account and I spent it like a drunken sailor. I started a TV show, I started investing, and I surrounded myself with people who were very happy to spend my money having big parties on my bill.
  • I was not paying attention and I literally burned through $800,000 in a few months. I looked at a statement one day and screamed, “What the hell just happened?”
  • I wish I had a mindset coach back then. Joey and I want to help other entrepreneurs prepare for the big transition.
We’re here to share both our successes and our failures,
and to accelerate your success.
But we can’t help you until we start talking.
Book your call now!
The first thing you need to know is that everything we’re going to cover is “custom-tailored” to fit you and your business. It’s all about you and getting you more for your business – a whole lot more!

This isn’t a group thing, it’s one-on-one.

  • It requires hyper-personalization.
  • You and your business will be our team’s entire focus for three days.
  • Everything is recorded. You will get the videos and the transcripts.

It’s just you, Mike, Joey, and their support team documenting everything.

  • Mike has sold five major businesses, two to public companies.
  • Joey not only sold his business for eight figures, but retained a percentage of the ownership. He will get a bigger payday when the company is re-sold by the private equity firm.
  • Our job is to share what works and to keep you from making costly mistakes.

We’re going to shorten your timeline to getting paid
by condensing 18 months’ worth of planning and due diligence into a master plan.
We will lay out the plan to take your company from “not ready to sell” to sellable FAST!
Then we’re going to open up our Rolodexes and introduce you to
deep-pocket buyers who have track records for paying “BIG EBITDA Multiples.

Day 1 – Assessment, data gathering, building the spreadsheets, determining what’s salable.
Day 2 – Is about increasing your revenue and preparing you for that due diligence process.
Day 3 – That is where things really get interesting – you’ll be having conversations with buyers.



What happens next, after the sale. Preparing for your next reinvention
because very few business owners end up just fading into the sunset.

You’ll walk away with these answers and a whole lot more…

  1. What’s your business worth now?
  2. What could it be worth in the future or after we’ve tweaked some things?
  3. Are you acquirable? That’s a big question that has to be addressed.
  4. Do you have the right business model? If not, or if so, what needs to change to get it there?
  5. Are you scalable? Private eThey want something scalable so they can increase their return on their investment… that’s how those 10x-20x multiples get paid.
  6. What’s your cash flow now?
  7. What can it be in the future?
  8. What sort of tweaks would be required to get it to where you’d want it to be to get a 10x to 20x EBITDA multiple?
  9. How long would it take for you to sell? 
  10. What kind of buyer do we need to look for to sell your business?
  11. What are the key things that need to occur to get it all in place?


“It’s good to learn from your mistakes.
It’s better to learn from other people’s mistakes.”
– Warren Buffett
“It’s important to learn from your mistakes,
but it is BETTER to learn from other people’s mistakes,
and it is BEST to learn from other people’s successes.
It accelerates your own success.”
– Jim Rohn
Ready to get started?
Get on our calendar before it fills up